Tuesday, February 9, 2010

Getting Traffic To Your Website Or Links

Traffic is what you need in order for any affiliate program to work. Common sense, you may have the best product out there, but if no one sees it, how do you think you will make sales. This by far is the most important part of marketing. And don't think that for every visitor you get, you will make a sale, because that really is not realistic.
There are quite a few ways to create a ton of traffic to your website and/or links that will convert to sales:
  • PPC (Pay Per Click Advertising)
  • Articles
  • Email Services
  • Classifieds
  • Traffic Exchanges
  • Ranking High On Search Engines

There really is more then that, but these are just the most common ones that do work very well.

PPC advertising is the quickest and easiest way of driving traffic to any website or link by far. But, it also does cost money for that. Depending on what type of product or services you are dealing with, it can get very expensive as well due to such a high competition rate. Say you are trying to sell money making ideas, average quality key word for this type of area is between $2.00-$5.00 a click to be on the first page. If you think you can afford that and hope that people will buy the product or services, then by all means do it. Keep in mind clicks will come fast and your budget will drain quickly. Another key point is that you really do not want to advertise a cheap product or service through ppc that doesn't have a great conversion rate. For example if you were to market a service that cost $20.00 and you get a 50% commission, that means every sale you make you will get $10.00. If your key words are at $2.00 a click, that means that you need to make a sale every 5th click in order to just break even. Your in this for money right. For PPC advertising, keywords are the key. They will make you or break you. You need to find the right keywords that will drive quality traffic to you that will convert to sales. You don't want to drive traffic that are just looking around for information on your type of products or services.

Writing articles is a very great way of generating traffic and converting to sales, best of all, most of the article sites are free. I still actually have some articles out there that are still generating income for me. Some you are even able to post affiliate links in the article itself, others however you may need to post your links in a separate area, some also don't even accept affiliate links, so you need to do the research on which article site best fits you. Article marketing is usually best if you use the product as well. Mainly because the best way to promote with articles is by reviewing the product or services. Explaining the pros and cons and trying to sound biased at all. You need to try to convince the prospect to buy the product or service through your link. As long as you are believable and gain a trust from the prospect you will make sales over and over through articles and the best part of it, is that its free traffic, which means more money for you.

Email services and opt in mailing lists are the most overlooked category there is. These may not be the best sources of traffic, but every way you can get traffic is worth it. There are many services out there that have one time lifetime memberships where you are able to send email ads out to millions of opt in prospects once a day. The emails all go to people who opted in receiving information regarding what you are trying to advertise. You would be surprised how many sales you can actually receive from doing this.

Placing classified ads is a great way of getting a decent amount of sales. There are many different classified ads sites out there where you do not need to pay a membership fee and you will get targeted traffic through them. You will be reaching people that are actually searching for your product and services. The main key to doing classified ads is not to over sell the product. You want to just give the audience a peep show that will get them to click on the link. You need to let the links do the selling. So many others always try to oversell in classified ads, which in turn leads to people not even clicking on the link. You cant give the audience too much information, if you do they wont have any need to click on the link. All you need to do is get the prospects interested to know more of the product or services which will lead them to click on the link. The link will do the selling for you. You need to make sure you keep it simple and short while getting the potential customer excited to view your link.

Traffic exchanges are good for traffic, but not so hot for sales. After all, it is just an exchange for people that are trying the same as you. Most of them requires you to view ads for a certain amount of time in order to get credit. Credits are then used so people will view your ads. To me I find traffic exchanges a waste of time and effort. Though some have found success with them, I as of yet have.

Ranking number one on search engines will guarantee you tons of traffic and massive amounts of sales. This primarily corresponds if you have a website or blog. It also is not as easy as it seems. Remember, there is a lot of competition out there for just about every niche. You really need to have quality back links, good quality keyword rich content, and you cant give your site an appearance of a spam site. Every search engine frowns upon that and you will not rank at all if you are suspected of spam. It does usually take some time to get a great optimized site with plenty of back links up and running on the first page of any search engine, but there are a lot of ways of speeding up the process, which I will cover later.

For the most part, I found free traffic is the best traffic. It does take a little longer to get and more effort, but it will pay off in the future.

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