Monday, February 8, 2010

The Right Affiliate Program

Key points to look at when finding an affiliate program for you:

  1. What type of marketing materials they do provide for you.
  2. The payout structure.
  3. Whether or not their payout structure has merit.
  4. How well their product is selling already (this can be a good and bad thing)

When deciding on an affiliate program, always take a look at their sales page and go through it in detail. Would it be a product or service that looks as though it will sell? How appealing is the site itself? Is it a product or service that you too would buy? Which, keep in mind, it would be a good idea to actually get the product yourself and see if it is worth advertising, then you actually would have a first person view on it and can give actual results from them. Asking yourself these simple questions when choosing an affiliate program for you can make or break your strategy. You do not really want to market something you really have no clue about, right?

When you decide on a program that has the possibility of selling and/or tried it and found some success, take a look at the marketing materials provided as well as the payout structure they offer. Is there enough material that you can use for marketing and making massive sales fast? If not, do you think you would be able to create your own material for it? Sometimes creating your own material is the best way to go, primarily because the material provided is usually used numerous times from other affiliates out there trying to do the same thing as you. Creating your unique material really is not that hard at all, which I will get more in detail later on in this blog.

When dealing with the payment structure of the affiliate program, keep in mind that there are different types of payouts:

  • Single Tier Payout
  • Multiple Tier Payout

Single Tier Payout

You will only receive one commission for every sale that you do. This is usually good only if the product is new and the demand for it is high. Remember, if it is an older product, usually a lot have it already and a lot of others are promoting as well, which means more competition and less are looking into that type of program, not to mention online information does become outdated fast.

Multiple Tier Payout

Here you can make multiple commissions in different ways. Some offer memberships, which in my success, I found very lucrative. There are monthly memberships, which you will make a commission every month from the program as long as the prospect stays with the product and pays. There are also yearly memberships that work the same way as well. When dealing with memberships, it is key to try it yourself, for this one reason, you want the customer to find use from it and keep paying every month or year, so you in turn will get an income from it every time, soon it may turn into a lucrative venture for you all on autopilot.

There are also other types of multiple tiers which there are trial periods, where the customer pays a portion up front and then pays the lump sum later. This is nice because it usually is a very low sum upfront which almost any can afford, and if they are satisfied the rest of the sum is usually big which will turn into massive profits for you. You could also find some affiliate programs that offer a ladder effect. These are good only if you are sure you will be able to get a lot of prospects. Here, you will get a commission when you sign others up and when they sign others up, you will get another commission, much smaller of course, but you get the picture. When dealing with this, it can be very lucrative if the people you sign up go through with it, but more often then always, it will be a dead end street. I found a lot of people who want to do this almost 80% will quite and there goes you streams of income. But by all means you can try and maybe you will become wealthy from it, I just found in my experience that this type has not worked for me.

Now, once you have selected a product or service that you find to be sell able and/or use it as well, with a great payout structure that you understand and feel it will be lucrative for you, with good marketing tools that they provide or you could easily create your own, and that the site has great merit, then sign up as affiliate. Now you have the power of knowing every detail of the product and you can start to market it to the world.

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